There are several social media sites which you can use for free, to encourage traffic to your website. This would enable you to improve your search engine rankings as well, and you would be able to spread word about your expertise while increasing the popularity of your site.
A major advantage of using social networking sites is that it improves customer relations, and gives customers a chance to directly connect with the company at a social level. Meanwhile, you can also be privy to a lot of feedback and customers and build really good rapport and customer loyalty. Social networking sites are not only a way to connect with already existing customers but a chance to meet potential customers and business partners. These sites are online hubs of people who are eager to connect and network and share information and the perfect place for you to promote your company.
Currently the world?s highest ranked social networking site is Facebook and you can definitely use this site to explode traffic to your site. Making a company profile is easy and you can share various kinds of information, pictures and even music clips related to your company. A good strategy would be to create a ?Fan Page? on Facebook. You can encourage your customers to join this and be privy to regular updates that you can share about your business.
Twitter is similar to Facebook in terms of popularity and can also be used very effectively for marketing. Another great site to use for promoting your product is YouTube. This is the internet world?s number one video sharing website. Again, you can create a profile and post videos about your company on YouTube. LinkedIn is a business oriented networking site and is a great place to find potential business partners. Stumbleupon is a site where members can explore different web pages and rate them as well. This forms a public forum where people not only read your web content but also approve or disapprove of it, giving a clear indication as to the popularity of your page. A good article that includes a link to your site can double the traffic to your site overnight!
Using the social networking sites and social media is the surest way to gain popularity. You can meet future customers and learn their needs, and therefore, be able to give them what they want. This in return will encourage them to spread the word about your website. Remember, the point is to engage them and be interested in their needs so you can be their problem solver. Before you know it, you will have a whole new bunch of loyal customers.
Source: http://tad-resources.com/social-media-sites-for-internet-marketing/
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