The rental market seems to follow the weather trends: cool in winter and hot as the conditions get warm. Declines in prices are typical during the winter ?freeze,? a period from November to March. With the holiday season and short daylight hours of the cold months, landlords and agents often turn to short-term rents and negotiating deals until the spring highs come back around.
Negotiating lower rent and cutting a 5-10% reduction is common, and can still pay off in the long run. Think about it.
If you normally charge $1000/month for a unit, you?ll collect $12,000 over the course of the year. When you find yourself with an empty unit in the winter months, a loss of, say, 2 months in rent will bring you down to $10,000 a year. Alternatively, lowering rent by 10% to a more appealing $900/month will help you fill empty units faster. If they sign a year lease, you?ll collect $10,800 in rent, still better than a few months of vacancies.
Another strategy is to market your property as a winter getaway. If your city offers busy nightlife, award-winning restaurants, beautiful scenery or proximity to skiing, use it to your advantage! Short-term winter vacation rentals, with lower demand than summer rentals, cost less, but will still help you bounce back from winter losses.
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Source: http://blog.rentjuice.com/winter-real-estate-rental-marketing-tips/
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